La Fuego Privada — The Private Fire. An elite membership that evokes the soul of traditional Argentinian asado with the refined taste of luxury outdoor cuisine. Members are not just barbecue enthusiasts—they are curators of taste, ritual, and connection.
Welcome Package includes custom-engraved asado knife set, premium organic charcoal or wood sourced from Patagonia, leather-bound recipe and pairing journal with curated content from master grillers and sommeliers, and access card engraved with your name and unique membership number.
Every three months, members receive rare South American spice blends, chimichurri variants, dry rubs, small-batch Malbec or Torrontés pairings, artisan cured meats, and limited-edition grilling tools. Plus access to exclusive events like Sol & Smoke summer retreats and La Noche del Fuego winter dining series.